Emma Villas Tour 2018: another success in Florence with more than 150 owners!

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A beautiful confirmation has been experienced at the Hilton Garden Inn: where the second stage of the Emma Villas Tour 2018 has been held.

The second meeting of the Emma Villas Tour 2018 took place on March 16th in the conference room at the Hilton Garden Inn Hotel, which reconfirmed the great satisfaction of the participants and the experts.

After the great success attained last year and the second edition of the Emma Villas Tour in Milan, the Tour will continue until May in 4 other Italian cities, from north to south. The tour arises from the need and desire of the Emma Villas staff to be close to the owners of the prestigious facilities on offer and to make themselves known to potential new owners of luxurious villas, country houses and apartments located throughout the country.

The event was held in two main sessions; the morning session open to all owners who currently have active contracts with the Tuscan company and the afternoon session with the participation of potential owners wishing to find out about this increasingly flourishing reality of Italian tourism. Both sessions recorded a incredible number of people present (more than 150 owners).

La sessione mattutina è iniziata intorno alle 9.30 con il coffee di benvenuto che ha accolto i proprietari Emma Villas e che li ha visti partecipi di un momento di aggregazione.

The morning session began around 9.30 am with the welcome coffee that greeted the Emma Villas owners and which saw them participating in a moment of aggregation by many considered to be interesting and stimulating.

After a brief presentation of the company’s history and structure Giammarco Bisogno, President and CEO of Emma Villas, outlined some of the data relating to the 2017 season, presented the recent innovations implemented and the results obtained but, above all, he focused on the description of the trends for the 2018 and 2019 season. He then described the main marketing and communication strategies (from search engines to portals, from mailing to TV spots), the importance of the concept of flexibility and how important it is to de-seasonalize the bookings in the mid and low season periods.

There was great response from the owners who, after the intervention,  requested, visibly satisfied, a conversation with the various departments, from Booking to Sales, from Marketing to Administration.

Emma Villas Tour 2018 | Sala Meeting

The afternoon session began at 2.30 pm with the signing of the potential owners who received a bag at the main desk with the new “Rent Your Villa 2018” brochure and the new, always elegant,  2018-2019 Catalogue. The second phase of the event began with the presentation of what Emma Villas is and what it does and how the development of this solid reality took place over time and how it now puts forward an uncommon concept of tourism. Afterwards, all the main features that, over the years, have contributed to the growth and renown of this company, some important statistical data and all the principal “extras” that distinguish Emma Villas compared to the more common tourist portals, were presented.  Finally, the restyling of the EmmaVillasPlus.com website was presented, with its new layout and contents.

At the end of the meeting the owners present came forward to talk with the relative sales managers and they were interviewed, offering compliments and commendations to Emma Villas for the organization and presentation of their format.

“I am fully satisfied with this experience. We had an excellent response both during the morning with our current owners, and in the afternoon with the future potential owners. “- comments President Bisogno -” This is an innovative format for us, which we hope not only to replicate in the time but also improve and develop it for the future. Obviously, the approaching speech changed from the morning to the one of the afternoon, since the audience was different, but the goal remains always the same: show everybody what we represent. This has been our “mission” so far.

Emma Villas wishes to thank all those who attended this first event and takes the opportunity to invite those owners who could not attend, due to the bad weather, to register for future meetings through our website www.emmavillas.com/tour2018.

See the video summary of the Emma Villas Tour 2018, held in Florence!